Marketers get excited about data, artificial intelligence and the internet of things because of their combined power to potentially impact consumers’ everyday lives. Across the commerce landscape, the potential applications may be limitless: Farmers are now using satellite data to help increase crop yields and improve the quality of the food we eat. Shippers are deploying blockchain technology to modernize the supply chain and get products into stores more safely and quickly. Banks are relying on encrypted mainframe computers to help protect consumers’ personal data and prevent cybercrime.
