APRIL 2, 2018 | BY KASIA KOWALSKI FOR IMPACT
Are you familiar with the expression “the Amazon experience?”
With their suggested products, top lists, and curated categories, Amazon is able to provide customers with fully personalized product recommendations, like no other.
It’s like having your very own personal shopping assistant and people around the world can’t get enough.
It’s fair to say that Amazon is a major pioneer in marketing personalization and a brand that others can and should learn from.