Data diversity is needed from a growing number of sources in both the digital and physical world, along with the ability to convert that data into intelligent cross-channel insights.
Marketing technology is required to translate data into insights that hopefully inform appropriate cross-channel action. That technology to date has usually required the intervention of engineering, data scientists, or consultant resources. This has cost marketers valuable time in their ability to engage with customers as they move moment-to-moment between different digital experiences and physical places.
Too often, technology has been as much a barrier as an ally for marketers.
linknexus™ changes the world for marketers with its unique approach to the presentation and analysis of cross-channel data, ease of setup and use around campaigns, and insights paired with action – all with a drop and drag style interface.
Headquarters: New York City