AUGUST 21, 2018 | BY WILLIAM CRAIG FOR FORBES
Internet marketing is not conducted from inside a vacuum, much like anything else in life and business. Optimization for conversion becomes a focal point that distracts companies from understanding their clients. Rather than nurture the user experience, they neglect to get to know their customers.
Engagement runs deeper than you know, and getting to know customer hows and whys helps you create a better product, set of services and user experience. You stay competitive as well as grow and cultivate loyal clients who trust your know-how because you know the ins and outs of their hows and whys. Here are 10 key principles for truly understanding your clients.