Customer Experience 2019—Personalization and Data-Driven Experiences

JUNE 11, 2018 | BY NICOLE PERRIN FOR EMARKETER

Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more tailored communications through their behavior and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.

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