5 Principles of Customer Data for 2019 and Beyond

DECEMBER 13, 2018 | BY AJAY KHANNA FOR CMS WIRE

These days, it seems customer data is always in the news.

Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Microsoft, Adobe and SAP announcing the Open Data Initiative to share customer data across their systems.

Not to be left behind, Oracle announced Unity CX, an approach to managing customer data that is designed to provide a comprehensive view into customer interactions across channels and applications.

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