Consumers Find Personalized Ads ‘Creepy,’ But Still Want Meaningful Interactions

FEBRUARY 22, 2018 | BY H.B. DURAN FOR ALIST

While most consumers know their online behavior is used to target them with advertisements, it’s not always top of mind—until the barrage of personalized ads come in to serve as a reminder, making viewers feel uncomfortable. But there are clear incentives for marketers to continue walking the razor’s edge between delighting and disturbing audiences to meet the demand for meaningful interactions.

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